Farrier/Horseshoeing Service That Books, Follows Up, and Runs Your Business While You're Under a Horse Website Design
AI Business Sites builds farriers a custom website with an AI back office that captures leads, answers questions, and follows up automatically, live in 7 days, managed entirely for you.
WANT RESULTS LIKE THIS?
Imagine a system doing all of this for your farrier/horseshoeing service business — every day, without you.
We build farrier/horseshoeing service businesses a custom website with a team of AI behind it: every lead captured and followed up, new content published monthly,customers finding you on Google — live in 7 days.
- 85+ pages at launch
- Every lead followed up, automatically
- Your whole business on one screen
AI-drafted quotes from the call: after a barn call about therapeutic shoeing or pads and packing, the assistant proposes a line-item quote, services, materials, quantities, valid-until date, and the client approves and signs it online in one tap. Included in the Jobs & Estimates module, part of the monthly.
Invoices that collect themselves: pre-filled from the job, sent with a public pay page through your own Stripe account, with automated day-3/7/14 reminders, so the $25-50 missed appointment fee and the shoeing invoice both get paid without an awkward phone call.
$25-50 typical missed appointment fee
No-Shows Punch Holes in a Route Built on Barn Calls
A farrier's day is a chain of barn calls strung across 25+ miles of territory, and when a client no-shows or cancels last minute, you've already burned the fuel and the calendar slot. Missed appointment fees of $25-50 are notoriously hard to collect, and industry analysis from FarriTech finds some horse owners simply switch to another shoer rather than pay the fee. With full-time farriers averaging $71.03 per hour of billable work, every empty gap in the shoeing cycle is real money lost, not just time between barns.
Chasing confirmations wastes hours weekly
Clients Hide Behind Texts and Never Confirm, So You Chase Them Between Barns
Farriers report growing difficulty reaching clients by phone: horse owners dodge direct conversation, reply to reminders by email and social media, or simply blow off appointments without confirming. Many farriers have resorted to a hard rule, clients must confirm by voice or text or the shoer won't load the rig, but enforcing that rule means hours of manual reminder calls and texts every week, squeezed between trims, resets, and therapeutic shoeing work. That's admin time a solo farrier (40% of full-time farriers work alone at least some of the time) simply doesn't have.
1 in 6 clients causes 80% of business stress
Horse Records Scattered Across Texts, Notebooks, and Memory
When a client calls about a laminitis case or asks whether a horse is due for a trim and reset or bar shoes this cycle, you're digging through old text threads, paper calendars, and barn notebooks for addresses, phone numbers, and shoeing history. Double-bookings and overlooked appointments happen when the schedule lives in three places at once. And with 1 in 6 farrier clients causing 80% of business stress, the ones who create the chaos are the hardest to track without a single system of record.
How AI Business Sites Puts Your Farrier Business on Autopilot
A custom website plus a working AI back office, built for you, live in 7 days.
AI Business Sites doesn't hand you software to learn. We build your custom farrier website with 85+ pages at launch, set up your Google presence, and run the AI back office behind it: chat and voice agents that answer questions from your knowledgebase 24/7, a CRM that keeps every client, horse, and shoeing history in one place, native booking pages on your own domain, and automated follow-up on every lead. When a horse owner asks about your barn call fee or therapeutic shoeing at 9pm, the site answers and captures the lead. You approve what matters from your phone; the system runs the rest. It's farrier business software without the learning curve, because you never touch a dashboard. You talk to it.
Stop Chasing Confirmations
Automated appointment reminders, instant lead responses, and native booking pages mean clients confirm themselves, no more reminder calls between barns. New inquiries get a branded auto-response within seconds, and your booking calendar reflects real availability so a horse owner can grab a slot in your next shoeing cycle without a phone-tag exchange. Owner alerts reach you by email or SMS so you only step in when a human actually needs you.
Live in 7 days from kickoff, lead capture and automated follow-up working from day one
Every Client and Horse in One Place
The built-in CRM puts every client, horse, and conversation in one place, addresses, phone numbers, shoeing history, and deal status on a visual pipeline you can run by conversation. Ask the assistant 'which clients are due for a reset this month' or 'pull up the mare with laminitis from last spring' instead of flipping through notebooks between barn calls. Every lead from chat, booking, or the website lands in the same inbox with a full activity trail.
CRM included with every build, part of the $497/month managed platform
Get Found by Horse Owners Searching 'Farrier Near Me'
Your site launches with coverage-area pages for every territory you serve, plus 14+ new SEO content pieces every month, service pages, location pages, and comparison guides targeting the searches horse owners actually make. The included SEO Growth Engine tracks your Google and Bing rankings weekly and reports rank movers, clean traffic, and next steps, so you know when 'farrier near me' searches in your area start landing on your site.
66% of full-time farriers work 25+ miles from home, coverage-area pages put you in front of horse owners across every territory you drive (Butler Professional Farrier School)
Farrier/Horseshoeing Service business: doing this the old way?
One system replaces the whole pile.
All of it — the website, the follow-up, the content, the leads — built and run for you for $1,497 + $497/mo. Month-to-month, and you own everything.
See what your build includesBook a Free Strategy Call
A 30-minute, no-obligation conversation about your farrier business, your service area, and what you need. No sales pitch.
We Build It in 7 Days
A $500 deposit confirms your build slot. Our pipeline designs and builds your site with 85+ pages, sets up Google, configures the CRM, booking, and automations. You approve before it goes live.
We Run It, You Shoe Horses
Every month we publish content, maintain the site, and keep the system improving. Your job is the shoeing cycle; the system handles the rest.
Done for you: we set up, train, and run everything on your behalf.
Live in 7 days with 85+ pages, not a months-long project.
One price: $1,497 setup and $497/month, everything included.
You own the code, content, data, and domain. No lock-in.
Month-to-month with 30 days' notice, no long-term contracts.
The AI is the interface: quote the Smith job, no dashboard required.
Booking, CRM, jobs, invoicing, and SEO content all included.
14+ new SEO content pieces every month, written and published for you.
85+ pages live at launch. 14+ SEO content pieces every month. One system replacing 8-10 separate subscriptions. You own everything: code, content, domain, and data.
“Full-time farriers gross an average of $71.03 per hour and $135,736 in annual gross income before expenses, working an average of 39 hours per week and 1,911 hours per year.”
American Farriers Journal
2026 Business Practices Survey · Farrier/Horseshoeing Service
“Farriers report that clients miss appointments or cancel at the last minute without notice, and missed appointment fees of $25-50 are difficult to collect, with some clients switching farriers rather than pay.”
FarriTech
Industry analysis on farrier no-shows and appointment fees · Farrier/Horseshoeing Service
“Only 20% of farriers say farrier group membership enabled them to charge more, even though 67% say it contributed to their continuing education.”
American Farriers Journal
2026 Business Practices Survey · Farrier/Horseshoeing Service
Can the website handle my shoeing appointments and reduce no-shows?
How does this compare to farrier scheduling software or a farrier client management app?
Can it handle barn call fees, trip charges, and quotes for therapeutic shoeing?
How fast can my farrier website be live, and what does it cost?
What if I already use paper calendars and texts to run my route?
FOR farrier/horseshoeing service businesss — BUILT AND RUN BY US
Your website. Your content. Your leads. Your data.
$497 starts your build — your first month's payment, not a deposit. Seven days later it's live — chat, booking, follow-up, and your Google presence all set up. Then we run it, every month. You do the work you actually get paid for.
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$497 STARTS YOUR BUILD · YOUR FIRST MONTH · LIVE IN 7 DAYS · YOU OWN EVERYTHING
$497 today — your first month · setup fee waived this month · live in 7 days