Automation Engine — Included in Every Plan

Visual Workflows That Run Themselves.

Follow-up falls through the cracks. Leads go cold. Nobody remembers to send that email three days later. The Automation Engine fixes this — drag-and-drop workflows with 21 node types, 26 triggers, AI-powered actions, pre-built templates, and execution logs — all on autopilot forever.

Follow-Up Falls Through the Cracks

A lead comes in. You mean to follow up in three days. You forget. The lead goes cold. They call your competitor. This happens every day in every small business.

The Automation Engine fixes this permanently. You build the workflow once. It runs forever — never forgetting, never getting distracted, never letting a lead go cold.

Visual Drag-and-Drop Builder

No code. No complex logic. Just a visual canvas where you drag nodes onto the board and connect them. Build your workflow step by step, see the full flow at a glance, and edit any part by clicking on it.

Powered by React Flow — the same technology used by leading no-code platforms. Your workflows are visual, intuitive, and easy to modify as your business evolves.

21 Node Types — Build Any Workflow

Every node is a step in your workflow. Mix and match to build exactly the sequence you need. With 21 node types, you can automate processes across CRM, projects, approvals, email, and external systems.

  • Email — send a branded email from your templates
  • SMS — send a text message (coming soon)
  • Wait — pause for minutes, hours, or days before the next step
  • Condition — branch based on contact properties, tags, or deal data
  • Tags — add or remove tags from a contact
  • Deal Stage — move a deal to a different pipeline stage
  • Update Deal Field — update deal value, priority, title, or other fields
  • Task — create a task for your team
  • Webhook — trigger an external system or API with custom headers and HMAC signing
  • AI Action — call your AI agent mid-flow with full context and 120-second timeout
  • Move Project Stage — move a project card to a different Kanban stage
  • Create Project Card — create a new project card (supports recurring card creation)
  • Send Approval Request — generate an approval request and email it to the client
  • Add Comment to Card — add a comment to a project card
  • Add Checklist Item — add a checklist item to a project card
  • Assign Card — assign a project card to a team member

26 Trigger Types — Start Automations Automatically

Workflows don't need to be started manually. They trigger automatically when something happens — across CRM, projects, approvals, email engagement, and scheduling.

  • New lead received — from any source
  • Contact created — when a new contact is added
  • Deal stage changed — when a deal moves in your pipeline
  • Deal status changed — when a deal is won, lost, or paused
  • Deal created — when a new deal is opened
  • Tag applied / removed — when contact tags change
  • Task completed / assigned — when team tasks change
  • Project stage changed — when a project moves on the Kanban board
  • Project card created / completed / overdue — full project lifecycle
  • Comment added — when someone comments on a project card
  • Checklist completed — when all items are checked off
  • Approval requested / approved / declined — client approval events
  • Email opened / clicked / bounced — email engagement tracking
  • Email reply received — when a contact replies to a CRM thread
  • Form submitted — when a web form is submitted
  • Cal booking made — when someone books on your calendar
  • Manual trigger — start a workflow by hand
  • Date-based — run on a schedule

AI Action Node — Your AI Agent Joins the Workflow

This is where the Automation Engine becomes something no other platform offers. Drop an AI Action node into your workflow and your AI agent gets called mid-flow — with full context about the contact, deal, project, and trigger that fired.

A new lead comes in. The workflow waits an hour, sends a welcome email, waits three days, sends a follow-up — and then an AI Action node generates a personalized proposal based on the lead's details and sends it automatically.

The AI agent has full access to your business data, knowledge base, and 125+ tools during the workflow. It can create documents, search contacts, update deals, create projects, send emails, generate content, create images and videos, search the web — all as part of an automated sequence. With a 120-second timeout, the agent has time to complete multi-step tasks.

  • Full context passed to agent — contact, deal, project card, trigger type, and trigger metadata
  • Variable hints in the builder — {{contact.name}}, {{deal.title}}, {{project.title}}
  • Configurable timeout — up to 120 seconds for complex multi-step agent tasks
  • Save result to contact field — store AI output on the contact record
  • Test button — try your AI action before saving the workflow

Enrollment Tracking — See Every Contact's Journey

Every contact who enters a workflow is tracked. See exactly where they are in the sequence, what steps they've completed, and what's coming next. No more wondering "did that email go out?" — you can see it in real time.

  • Per-contact enrollment status — active, completed, or exited
  • Step-by-step progress tracking for each enrolled contact
  • Enrollment history with timestamps for every action taken
  • Manual enrollment — add a contact to a workflow by hand
  • Exit criteria — automatically remove contacts when conditions are met

Pre-Built Templates — Start in Seconds

Don't want to build from scratch? Choose from a library of pre-built automation templates. Each template is a complete workflow you can activate and customize in minutes.

  • New Lead Welcome Sequence — automated nurture series for new leads
  • Deal Won → Project Setup — automatically create a project when a deal is won
  • Approval Reminder Follow-up — remind clients about pending approval requests
  • Stage Change Notifier — notify team members when deals or projects move
  • Recurring Card Creation — schedule monthly maintenance or retainer cards
  • One-click activation with full customization after import

Execution Logs, Enrollments, and Robustness

The enhanced automation engine gives you full visibility into what's happening behind the scenes. Track every enrollment, every execution, and every error — with searchable logs and timeline views.

Robustness features ensure your automations run reliably at scale. Concurrent execution limits prevent overload. Batch processing handles queues efficiently. Timeout detection catches stuck jobs. And error notifications alert you via Slack, Discord, or email when something goes wrong.

  • Execution logs — searchable, filterable log viewer with timeline and retry history
  • Enrollment management — see every contact's journey, manually exit or remove
  • Re-enrollment policies — never, always, or after a configurable delay
  • Concurrent execution limits — per-automation cap (default 10)
  • Batch processing — parallel queue processing with Promise.allSettled
  • Timeout detection — jobs stuck in processing for 10+ minutes are failed and retried
  • Error notifications — Slack/Discord webhook alerts and daily error digest emails
  • Trigger conditions — visual condition builder with field, operator, and value

Use Case: The Hands-Off Lead Nurture

Here's a real workflow you can build in five minutes:

New lead arrives → wait 1 hour → send welcome email → wait 3 days → send follow-up email with case study → wait 2 days → AI Action generates a personalized proposal → create task for your team to call → move deal to "Qualified" stage.

Every new lead gets this exact sequence. Every time. Forever. You never have to think about follow-up again.

The Automation Engine connects directly to your CRM — so every workflow can create deals, move stages, add tags, and trigger based on CRM events. See the CRM & Sales Pipeline

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