Website Analytics — Included in Every Plan

Privacy-First Analytics. AI-Queryable. Built In.

Google Analytics is overwhelming and tracks your visitors for Google. Your platform includes privacy-first analytics built into your admin — and your AI can answer any traffic question in plain English.

Google Analytics Is Overwhelming

You installed Google Analytics because someone told you to. You never check it. When you do, you can't find the number you actually want. And it's tracking your visitors for Google's benefit — not yours.

Your platform includes analytics that are different. Simple. Private. Built into your admin. And queryable by your AI agent in plain English.

Privacy-First — Self-Hosted Umami

Your analytics run on Umami — a privacy-first, self-hosted analytics platform. No cookies. No third-party tracking. No sending your visitors' data to Google.

Your visitors' data stays on your infrastructure. It's better for their privacy, better for your compliance, and better for your page speed.

  • No cookies required — GDPR-friendly by default
  • No third-party data sharing — your data stays yours
  • Self-hosted on your infrastructure — not a third-party service
  • Lightweight script — no impact on page load speed

Real-Time Visitor Count

See how many people are on your site right now. Not yesterday's data — live, current visitors. Know instantly when a campaign drives traffic or when a blog post starts getting attention.

Traffic Trends Over Time

Track your visitor growth day by day, week by week, month by month. See the trend line. Know whether your content engine and marketing efforts are actually driving more traffic over time.

  • Daily, weekly, and monthly visitor trends
  • Page views and unique visitors tracked separately
  • Bounce rate and average session duration
  • Compare time periods — is this month better than last?

Top Pages, Entry and Exit Pages

Know exactly which pages your visitors are landing on, spending time on, and leaving from. See which blog posts drive the most traffic. Identify your best-performing service pages. Find where people drop off.

  • Top pages by views and time spent
  • Entry pages — where visitors first land
  • Exit pages — where visitors leave from
  • Per-page bounce rates and engagement metrics

Traffic Sources, Referrers, and Geography

Know where your traffic comes from — search engines, social media, direct visits, or referring sites. See which countries and cities your visitors are in. Understand your audience.

  • Traffic sources — organic search, direct, social, referral
  • Top referrers — which sites send you traffic
  • Geography — countries, regions, and cities
  • Technology — browsers, devices, and operating systems

Ask Your AI — Analytics in Plain English

This is the feature that makes your analytics different from every other platform. You don't need to dig through dashboards. Just ask your AI agent.

Type "what's my top traffic source?" in the chat. Email your assistant "how's my traffic this week compared to last?" Get real answers in plain English — pulled from your actual analytics data.

  • Ask in chat — "what are my top pages this month?"
  • Ask by email — "how many visitors from Halifax this week?"
  • Get real-time answers from your actual analytics data
  • No dashboards to navigate — just ask and get answers

Integrated Into Your AI Reports

Your daily and weekly AI-generated reports include analytics data automatically. Traffic trends, top pages, source breakdowns — all woven into the same report that covers your leads, calls, and conversations. One report. Complete picture.

Analytics data is also available to the Automation Engine — trigger workflows based on traffic events or include analytics in automated emails. See the Automation Engine

Ready to grow your business with AI?

Get a custom AI-powered website that writes its own content, answers your customers, and fills your calendar.