Your pipeline goes quiet in November. Your website shouldn't.
A custom pool company website with 85+ pages, live in 7 days, and a back office that keeps working through the off-season: new content every month so you're already showing up by spring, every lead answered in seconds, and $60K proposals homeowners approve from their phone. Done for you, $497/month, and you own it.
Builds and weekly service, both run by AI and included in the monthly:
The lead gets answered
Forms, website chat, and the site's voice agent answer 24/7 and send a branded reply within seconds, so you're first, not fourth. Your real phone line answered 24/7 is the AI Receptionist add-on ($199/mo).
The design consult gets booked
Homeowners book a backyard visit on your own booking page. Their answers, photos, and questions are in the CRM before you arrive.
The proposal gets signed
Good / better / best packages, a live total, e-signature, and a deposit collected at approval through your own Stripe account.
The build gets a portal
Excavation, steel, gunite, tile, startup: each phase with photos and approvals behind one secure link the homeowner can check any time.
Service visits run themselves
Service visits on the calendar and on the tech's My Day. Each Start / On My Way / Finish tap notifies the customer automatically.
Invoices and reviews follow
Invoices with a card pay page and day-3/7/14 reminders, then an AI-drafted Google review request after the job. Included.
The proposal homeowners approve from their phone
The real proposal page your customers see: good / better / best packages, a live total, typed-name signature, a deposit at approval, and viewed-tracking so you know they opened it. Try it: pick a package, sign, approve.
Quote #1042 · Backyard pool build — 16×32
From Crestline Pools · valid for 30 days
Pick your option — the total updates live
A $2,500 deposit is collected online at approval — through the company's own Stripe account — and the job drops straight onto their calendar.
The other side — the crew lead's My Day
Start / On My Way / Finish — every tap sends the matching update, so nobody calls the office to ask “when will you be here?”
The real component, dressed for a sample brand — not a screenshot, not a mock-up
The seasonal squeeze
Spring is a scramble, winter is a desert
Everyone wants a pool in April. If you're not already showing up in search by then, the calls go to whoever is. The content engine publishes 14+ new pages a month, all year.
Shared leads, shared homeowners
Paying for a lead four other builders also bought, then racing to call first. Your own site, answering in seconds, builds a pipeline you don't have to share.
A $70K proposal goes out and goes quiet
Here you see the moment they open it, a follow-up nudge goes out if it sits, and they can sign and pay the deposit from their phone.
What's running behind it
A site built to sell backyards
Pages for pools, spas, renovations, service plans, outdoor living, and every town you work in. 85+ pages at launch.
Proposals with deposits
Good / better / best packages, e-signature, viewed-tracking, and deposits collected at approval through your own Stripe account.
Build portal for homeowners
Phase-by-phase status, photos, approvals, and messages behind one secure link.
Service routes on the tech's phone
Today's visits with Start / On My Way / Finish. Each tap sends the matching customer update.
Invoices that collect themselves
Card pay pages, receipts, and day-3/7/14 reminders through your own Stripe account.
Content that works all year
14+ researched, fact-checked pages every month, so you're already ranking when the season starts.
Every piece above is part of the platform — one admin, one monthly price, run by us. See everything that's included →
The AI is the interface
Run it by talking to it:
You, after a backyard visit
“"Draft the Martinez proposal: 16 by 32, pebble finish, and the spa as the top option."”
You, in February
“"Which proposals from last fall were opened but never signed? Send them a spring follow-up."”
A homeowner, on your site
“"How long does a gunite pool take to build, and when would you need a deposit?"”
The numbers
85+ pages live in 7 days — built, written, and launched for you.
14+ new SEO pieces every month — 8 blogs, 4 service or location pages, 2 comparison guides — plus daily industry news.
$497 starts your build — your first month, with the $1,497 setup fee waived this month — then $497/month. Month-to-month, 30 days' notice — and you own the code, the content, and the data.
The honest comparisons
We build fact-checked comparison pages — every price re-verified against the source, every claim grounded. Read the honest breakdowns:
Questions pool builders & pool service ask
Does this work for pool service companies, not just builders?
Yes. Service visits on the calendar, the tech's My Day, customer notifications, invoices with card payment, and review requests are all included. Builders get proposals with deposits and a build portal on top.
We already use pool service software.
Then you're paying for software and still had to buy a website somewhere. Here the website, the content engine, the CRM, quotes, jobs, invoices, and reviews are one included system for one flat price.
Does it answer my phone?
The website chat and the website voice agent are included and answer 24/7. Answering your actual phone line is the AI Receptionist add-on at $199/month. It's optional.
What do I pay?
$497/month, month-to-month. The only extras are four optional add-ons: Lead Generation, Outreach, Social Content, and AI Receptionist.
What happens if I leave?
You keep everything: your domain, your website code in a GitHub repo in your name, and a full export of your leads and content.
Built for pool builders & pool service. Run by us. Yours to keep.
Cancel with 30 days' notice. Leave with everything.
Ready when you are.
$497 STARTS YOUR BUILD · YOUR FIRST MONTH · LIVE IN 7 DAYS · YOU OWN EVERYTHING
$497 today — your first month · setup fee waived this month · live in 7 days