How much does Brevo cost?

Brevo's pricing page tells a clean story: five tiers, starting at free. The real bill tells a messier one, because the advertised entry prices understate what most growing senders actually pay.

Here are the five tiers, per Brevo's official help center:

• Free — $0: 300 daily email sends, 100,000 contact storage, no time limit
• Starter — from $9/month: unlimited daily sends, 1,000 targeted subscribers per campaign
• Standard — from $18/month: adds global data feeds and conversion metrics
• Professional — from $499/month: 150,000–10 million monthly sends, 2 million contact storage
• Enterprise — custom pricing: unlimited contacts, dedicated support

The gaps start immediately. Removing the Brevo logo from your emails costs an extra $9/month — which brings Starter to $18, the same price as Standard, a plan that includes logo removal plus more features. As one independent review put it: if you're paying for logo removal, skip Starter entirely.

Automation is the bigger gate. Marketing automation isn't included in Free or Starter at all; the realistic entry point is Standard at $69/month for the 20,000-email tier, according to SendX's pricing analysis. And below that gate, automation silently stops working at 2,000 contacts on Free and Starter — new signups just stop receiving your sequences, with no alert.

Then come the add-ons, which Brevo's own help center confirms: SAML SSO at $324/month, a dedicated IP at $251/year, extra seats at $9/month each, and a multi-language package at $215/month. None of these appear on the main pricing page, and as one analysis warns, they "can quietly double a plan's real cost."

Advertised vs. actual (prices last verified June–September 2026; check brevo.com/pricing for current figures):

This tier-stacking is worth understanding for anyone budgeting for automated email sequences. The costs climb with usage and add-ons rather than staying flat. It's one reason flat-price models — like AI Business Sites' $497/month plan, which includes CRM, automations, and content at one rate with no per-send metering — have appeal for businesses that send frequently and don't want their bill to depend on it.

Most businesses assume their email bill tracks their list size. Brevo flips that assumption entirely: the platform charges by emails sent per month, not contacts stored, and every paid plan includes unlimited contacts. As one pricing analysis puts it, the model "rewards low-frequency senders with large lists. It punishes high-frequency senders with small lists."

The math makes this concrete. Brevo's official help center confirms you can store contacts essentially for free — but the moment you send to them, volume tiers kick in. A benchmark scenario from pricing research illustrates the swing: 10,000 contacts emailed four times a month (40,000 sends) lands at roughly $69/month on Brevo's Standard plan. The same list emailed twice a month would sit in a far cheaper tier.

The reverse case is starker. A business emailing 2,000 subscribers daily — about 60,000 sends per month — pays around $55/month on Brevo Starter, while MailerLite charges roughly $20 for unlimited emails to the same 2,000 contacts. Identical list, nearly triple the bill, purely because of send frequency.

Why does this matter for automation-heavy businesses? Because automated sequences are, by definition, high-frequency sending:

• Welcome sequences fire on every new signup, not on a monthly schedule
• Follow-up and re-engagement flows add sends your newsletter volume never shows
• Volume tiers price each of those automated emails, so a "small" list can behave like a big one
• Worse, on Free and Starter plans, automation silently stops at 2,000 contacts — with no alert to tell you

That silent cap deserves emphasis. New signups on lower tiers quietly stop receiving sequences past the threshold, meaning a growing list can break your follow-up without a single notification.

This is where the pricing model and your actual needs diverge. If your business runs on automated email and notification sequences, Brevo's meter punishes exactly the behavior you bought it for. It's also why some businesses prefer flat-rate models — AI Business Sites, for example, includes CRM, automations, and follow-up in one monthly price rather than metering by send volume, so a busy sequence never inflates the bill.

The takeaway: before comparing Brevo's $9 entry price against anything, calculate your monthly send volume first. As the same research concludes, "the deciding factor is always send frequency, not list size, because Brevo charges for the former and gives the latter away free."

Brevo's advertised prices tell a comforting story. The one your invoice tells after a few months of growth is usually very different.

The first trap is automation gating. Marketing automation isn't included in the Free or Starter plans at all — the realistic entry point is Standard at $69/month for the 20,000-email tier, not the $9 Starter price on the pricing page, according to pricing analysis from SendX. If you add logo removal (+$9/month) to Starter, you're paying the same as Standard anyway — which includes more features.

The second trap is worse because it's silent. On Free and Starter, automation stops working at 2,000 contacts — with no alert. As one founder's account puts it: new signups quietly stop getting the sequence, and you'll never get a notification. For a small business running welcome sequences or follow-up emails, that means prospects disappear from your funnel without a single error message.

Support follows the same pattern. Below the Professional tier, you're limited to email-only support — and phone support doesn't start until $499/month, with Reddit users reporting week-long waits for deliverability issues, per independent reviews.

Then the volume tiers stack. Brevo charges by emails sent, not contacts stored, so costs climb with every usage increase:

• Starter: $9/month at 5k emails, $32 at 20k, $82 at 100k
• Standard: $18/month at 5k, $69 at 20k, $139 at 100k
• Add-ons like SAML SSO ($324/month) and dedicated IP ($251/year) sit off the main pricing page entirely, per Brevo's own help center

As SendX warns, these add-ons can quietly double a plan's real cost — budget for them before committing.

The contrast matters for owners who rely on automated follow-up. Brevo's model means automation stops silently at 2,000 contacts unless you upgrade, and costs tier upward with every volume band. AI Business Sites takes the opposite approach: automations, CRM, and follow-up sequences are included in one flat monthly plan with no contact caps or per-send metering — the system runs the sequences, and you never discover a hidden ceiling by accident.

If you're evaluating Brevo, the honest math is the effective cost: the tier that actually includes what a growing business needs, plus the add-ons, plus the volume band you'll realistically hit — not the number on the pricing page.

Brevo's pricing model is a coin flip: the same platform that's a bargain for one business can quietly become one of the most expensive tools in your stack for another. The deciding factor isn't your list size — it's how often you hit send.

Brevo charges by emails sent per month, not contacts stored, and every paid plan includes unlimited contacts. That structure rewards low-frequency senders with large lists and punishes high-frequency senders with small ones. Storing 10,000 contacts costs nothing, but two monthly newsletters to that same list already pushes you past the Starter tier.

For infrequent senders, the math genuinely works. Brevo's pay-as-you-go packs run 25–60% cheaper than Mailchimp's prepaid options, and the credits never expire. A business sending one campaign a month to a big list can run on Brevo for years at minimal cost.

The trouble starts when sending gets serious — or when you need the features the advertised price implies:

• Marketing automation isn't included in Free or Starter; the realistic entry point is the Standard plan at $69/month for the 20,000-email tier, not the advertised $18
• Removing the Brevo logo costs an extra $9/month — which makes Starter cost the same as Standard, a plan that includes logo removal plus more
• On Free and Starter, automation silently stops at 2,000 contacts — new signups just stop receiving your sequences, with no alert
• Add-ons like SAML SSO ($324/month) and a dedicated IP ($251/year) sit off the main pricing page but can quietly double a plan's real cost

Then there's the ceiling problem. At $499/month, Brevo's Professional tier puts you in a different league entirely — comparing against ActiveCampaign and HubSpot, not budget tools. And even at that price, you're buying email sending and a basic CRM. You still need a website, a content engine, and a follow-up system somewhere else, each with its own subscription.

That's the honest trade-off. As one analysis put it, Brevo fits businesses that want multichannel marketing and a basic CRM without paying per contact — but its automation logic has a lower ceiling than dedicated platforms, and its reporting lacks granularity for real performance analysis.

If your needs are genuinely just email, Brevo at low volume is a solid deal. But if you're assembling Brevo plus a website builder plus a scheduler plus a CRM, the per-tool costs stack fast — and none of them tier-gate your automations away from you. That's the gap a flat, all-in-one model like AI Business Sites' $497/month plan is built to close: one price, the website, CRM, automations, and content engine included, with no meter running on how much you use it.

Here's the apples-to-oranges comparison the numbers make unavoidable. At $499 per month, a Brevo Professional plan costs almost exactly what an all-in-one platform like AI Business Sites charges — $497 per month. But what you get for that money is fundamentally different.

Brevo's Professional tier covers email sending: 150,000 to 10 million monthly emails and up to 2 million contacts. That's it. Everything else your business runs on — the website, the CRM depth, the content, the SEO — still has to be bought, integrated, and maintained separately.

AI Business Sites' $497/month plan takes a different approach. Instead of pricing one channel, it includes the entire operating system for the business:

• A custom-built website with 85+ pages live at launch
• A full CRM with pipelines, deal boards, and automated lead follow-up
• A no-code automation builder with 49 node types and 69 trigger types — no contact caps on sequences
• 14+ new SEO content pieces per month, plus a built-in SEO engine tracking rankings and AI citations weekly
• 24/7 chat and voice agents on the site, plus quotes, scheduling, invoicing, and booking tools

The contrast matters most for automation. On Brevo, marketing automation isn't available on Free or Starter — the realistic entry point is the Standard plan at $69 per month for the 20,000-email tier, according to pricing analysis. And below that, sequences carry a hidden 2,000-contact cap where new signups silently stop receiving them, with no alert, as one independent review found. On the all-in-one plan, automations are simply included — no tier-gating, no per-contact metering, no silent cutoffs.

The pricing mechanics differ just as sharply. Brevo's costs climb with send volume, and the add-ons stack: extra seats at $9 per month each, a dedicated IP at $251 per year, SAML SSO at $324 per month. Industry analysis warns these add-ons "can quietly double a plan's real cost." The flat-price model has none of that — one monthly fee, month-to-month, no per-seat charges, no volume tiers to outgrow.

To be clear, this isn't a knock on Brevo as an email tool. For a business that only needs email marketing, it's a reasonable choice — reviewers note it offers a surprising amount of advanced features for the price. The point is scope. One $497 bill buys email delivery; the other buys the website, the CRM, the automations, the content engine, and the SEO team that keeps it all working.

If you're weighing whether a single-channel tool at a four-figure price makes sense against a complete system at the same price, it's worth a conversation. Book a free strategy call — 30 minutes, no obligation — and we'll walk through what your business actually needs.