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How much does beehiiv cost?

id="auto-h2-0">Key Facts

  • beehiv's four-tier pricing runs Free, Lite from $59/month, Pro from $109/month, and custom-priced Enterprise according to EmailToolTester.
  • The Free plan supports up to 2,500 subscribers with unlimited sends, a website builder, and tagging per the latest pricing review.
  • beehiv raised prices in October 2026 by up to 52%, its second pricing change in roughly five years the company announced.
  • beehiv charges 0% on paid subscription revenue while Substack takes a 10% cut its comparison page claims.
  • A creator with 2,000 premium subscribers at $5/month nets $11,652 more per year on beehiv than Substack based on the worked example.
  • beehiv becomes cheaper than competitor Kit once your list passes 25,000 subscribers analysis shows.
  • Pro now extends self-serve to 250,000 subscribers at $999/month, up from the previous 100,000 cap the pricing data confirms.

id="auto-h2-2">Frequently Asked Questions

How much does beehiiv cost per month?
As of October 2026, beehiiv offers four plans: a Free plan for up to 2,500 subscribers, Lite starting at $59/month for 1,000 subscribers, Pro starting at $109/month, and Enterprise with custom pricing. Prices scale with your subscriber count — Lite runs $469/month at 100,000 subscribers, per EmailToolTester's pricing breakdown.
Did beehiiv change its plan names or raise prices recently?
Yes — in October 2026 beehiiv rebranded its plans (Launch became Free, Scale became Lite, Max became Pro) and raised prices on some tiers by up to 52%. It was only the second pricing change in the company's history, according to beehiiv's official announcement, and existing customers kept their old price until their first renewal on or after November 1, 2026.
Does beehiiv take a cut of paid subscription revenue like Substack does?
No — beehiiv charges a 0% platform fee on paid subscription and digital product revenue, while Substack takes 10%. In one worked example, 2,000 premium subscribers at $5/month earned $11,652 more per year on beehiiv than on Substack, per beehiiv's comparison page. Note that Stripe's standard processing fees (2.9% + $0.30 per transaction) still apply.
Is the free beehiiv plan good enough to monetize a newsletter?
The Free plan is generous — up to 2,500 subscribers, unlimited sends, and a website builder — but monetization features like paid subscriptions, the Ad Network, automations, and A/B testing require a paid plan. Independent reviewer Matt Giaro recommends the middle or top plans for serious creators since key features are gated behind paid tiers.
How does beehiiv's pricing compare to Kit and other competitors?
Beehiiv is pricier than competitors like Kit and MailerLite for small lists, but becomes the more affordable option past 25,000 subscribers. Costs rise sharply at 50,000+ subscribers, so the right choice depends heavily on your list size, according to EmailToolTester's analysis.
How can I lower my beehiiv costs as my list grows?
Beehiiv itself recommends three tactics: switch to annual billing (up to two months free), clean out disengaged subscribers to stay in a lower tier, and offset costs through monetization like the Ad Network, paid subscriptions, and digital products. The Ad Network reportedly pays out over $1 million per month to creators, according to beehiiv's pricing announcement.

id="auto-h2-3">What beehiiv's Pricing Really Tells You About Your Stack

beehiiv's pricing comes down to one thing: subscribers. The free tier is generous, but serious monetization—automations, A/B testing, paid subscriptions—starts on Lite at $59/month, and costs climb quickly as your list grows, with prices rising as much as 52% in the latest update. The one bright spot is the 0% platform fee on paid subscriptions, which can save creators thousands compared to Substack's 10% cut. The lesson isn't which plan to pick—it's that every platform price is really a bet on your growth. Before committing, calculate what your list size will cost at each tier and what features you actually need. If you're also weighing the rest of your online presence, AI Business Sites takes the same pricing philosophy—one flat setup fee, one monthly rate, no per-seat add-ons, and you own everything. Book a free strategy call to see if it fits.

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