5 Top-Rated Website with Built-in CRM for Vehicle Transport/Auto Hauling Companies

Message Plane is a purpose-built CRM specifically designed for the auto transport industry, serving brokers, dealers, fleet managers, auction houses, and carriers. According to their website and verified research data, Message Plane combines lead management, integrated calling/texting, VIN decoding, dispatch, carrier verification, and real-time load board sync with Central Dispatch and Super Dispatch—all from one platform. The system eliminates the need for 3-5 separate tools that typically fragment auto transport operations. Key capabilities include capturing leads from websites, load boards, phone calls, and referrals in a centralized pipeline with auto-assignment based on round-robin, territory, or availability rules. For returning customers, Message Plane automatically pulls up their profile with all previous order history, communication logs, vehicle details, and payment information pre-filled. The platform features integrated calling, SMS, and email that are automatically logged against the right lead or order, eliminating the need for third-party communication tools that create data silos. Message Plane also provides VIN decoding that instantly populates vehicle year, make, model, trim, and specifications when entering a Vehicle Identification number, and simultaneous load board posting to Central Dispatch and Super Dispatch with real-time two-way sync. Additional features include carrier offer management from Super Dispatch, built-in carrier verification tools checking FMCSA authority and insurance, dispatch management that moves seamlessly from closed deal to dispatched load, credit card processing within the platform, and automated customer notifications at every transport stage.

Super Dispatch operates as both a CRM and a vehicle shipping marketplace, connecting brokers with carriers through their own load board to simplify finding available transport capacity. According to their website and industry research, Super Dispatch is one of the most recognized names in auto transport technology, particularly valued for carrier-side operations and marketplace functionality. The platform provides core CRM functionality including lead management and customer communication, but with a distinctive focus on its integrated marketplace where brokers can post loads and connect directly with carriers. Super Dispatch offers digital Bill of Lading (BOL) functionality and payment processing capabilities, creating a more streamlined workflow for transactions. The platform is noted for its strong mobile experience specifically designed for carriers who need to manage shipments while on the road. While Super Dispatch includes basic CRM features for tracking leads and managing customer interactions, research indicates its communication tools are more limited compared to dedicated CRM platforms like Message Plane, with less robust calling and texting capabilities. The company does not publicly list its pricing, requiring interested businesses to contact their sales team for specific rate information based on team size and feature requirements. Super Dispatch positions itself as best for brokerages that also work the carrier side of the business and want access to a built-in marketplace for finding transport capacity, making it particularly suitable for companies that operate across both brokerage and carrier functions in the auto transport ecosystem.

BATS (Broker Auto Transport Software) is designed specifically for the auto transport industry with a focus on simplicity and ease of use for new or small brokerages. According to their website and verified research, BATS provides core CRM functionality including lead management, calling, texting, and Central Dispatch integration in a clean, easy-to-navigate interface. The platform is purpose-built for auto transport, meaning it understands industry-specific workflows and terminology that generic CRMs often miss. BATS includes integrated calling and SMS functionality, allowing users to make and receive calls and send and receive text messages directly within the platform, with interactions automatically logged against the appropriate leads or orders. The software features Central Dispatch integration, enabling users to post and manage loads through this major load board without needing separate systems. BATS emphasizes a straightforward user experience that reduces the learning curve for smaller teams getting started with CRM technology. While the platform provides essential CRM capabilities for auto transport businesses, research indicates it may lack some advanced automation and reporting capabilities needed by larger operations or those seeking more sophisticated business intelligence tools. BATS positions itself as best for new or small brokerages that want a straightforward CRM built for auto transport without a steep learning curve, making it particularly suitable for companies in their early stages of growth or those prioritizing ease of use over extensive feature sets.

CarShipIO is a CRM platform focused on load board integration, particularly designed for auto transport brokers who prioritize connectivity with major load boards like Central Dispatch and Super Dispatch. According to their website and industry research, CarShipIO provides full CRM functionality with an emphasis on seamless load board integration as its primary differentiator. The platform includes Central Dispatch and Super Dispatch integration, allowing users to post orders to both load boards simultaneously from within the CRM. CarShipIO offers email integration for customer communication, though research indicates its calling and texting features are more limited compared to platforms like Message Plane that provide built-in VoIP and two-way SMS. The system includes standard CRM features such as lead management, pipeline tracking, and customer interaction, and contact management, but with a distinctive focus on ensuring smooth data flow between the CRM and connected load boards. CarShipIO positions itself as best for load board integration focus, making it particularly suitable for brokerages that rely heavily on Central Dispatch and Super Dispatch for finding carriers and managing shipments. The platform does not publicly list its pricing, requiring interested businesses to contact their sales team for specific rate information. While CarShipIO excels at load board connectivity, research suggests it may offer fewer built-in communication tools and less comprehensive automation features compared to more holistic auto transport CRMs that integrate calling, texting, email, and dispatch management within a single platform.