Boulevard Pricing 2026: Real Costs & Hidden Fees

TL;DR

• •Boulevard's summer pricing runs $143/mo (Essentials), $234/mo (Premier, normally $293), and $328/mo (Prestige, normally $410) per location; regular pricing reaches $410/mo before add-ons.
• •Add-ons stack quickly: Forms from $65/mo per location, QuickBooks sync $45/mo, ePrescribe $45 per prescriber, plus $0.01 per email and per-text charges beyond plan allowances.
• •Boulevard's payment processing starts at 2.65% + 15¢ card-present (3.65% + 15¢ card-not-present); Boulevard Offset lets clients pay a 3% fee so you pay 1%.
• •There is no self-serve checkout — every plan starts with a sales demo, and implementation involves a dedicated onboarding specialist and Boulevard Academy training.
• •AI Business Sites charges a flat $1,497 one-time setup ($500 deposit, $997 at launch) plus $497/month, including an 85+ page custom website, CRM, AI chat and voice booking, and 14+ SEO content pieces monthly.
• •AI Business Sites' four optional add-ons (Lead Gen $149, Outreach $229, Social Content $299, AI Receptionist $199/mo) are clearly priced and can be added or removed anytime.
• •Boulevard suits multi-location self-care businesses needing POS and Precision Scheduling; solo and small shops pay a premium per location with fees that accumulate.

Pricing compared: per-location tiers vs. one flat price

Boulevard prices per location. Under its limited-time summer pricing (new customers only), Essentials is $143/mo per location with up to 5 bookable providers, Premier is $234/mo (normally $293) with unlimited professionals, and Prestige is $328/mo (normally $410). Enterprise is quoted per consultation. A third-party 2026 breakdown (GlossGenius) cites a range of $158–$421/mo per location, which aligns with Boulevard's regular pricing once promotions lapse. On top of the base tier, add-ons stack: Forms from $65/mo per location, QuickBooks sync $45/mo per location, ePrescribe $45 per prescriber, and messaging overages of $0.01 per email beyond plan allowances (500–10,000 free emails depending on tier) plus per-text charges beyond 250–2,500 free texts. Payment processing starts at 2.65% + 15¢ card-present and 3.65% + 15¢ card-not-present. AI Business Sites uses a completely different model: $1,497 one-time setup ($500 deposit, $997 at launch) plus $497/month that includes hosting, maintenance, 14+ SEO content pieces monthly, 24/7 chat and voice agents, CRM, the Jobs & Estimates module, and Stripe-powered selling. Its four add-ons ($149–$299/mo) are optional and removable. For a single-location business, Boulevard's entry tier is cheaper month-to-month ($143 vs $497), but once you add Forms, QuickBooks, and heavier messaging, real costs converge toward — and past — the flat fee, while AI Business Sites also replaces the website, content, and SEO work Boulevard doesn't do.

Hidden fees and total cost of ownership

Boulevard's headline subscription is only part of the bill. Forms — a core client-documentation feature many competitors bundle — costs $65/mo per location on Essentials and Premier (included only on Prestige). QuickBooks sync is $45/mo per location. ePrescribe is $45 per prescriber. Automated emails cost $2 per completed appointment, email blasts beyond the free allowance cost $0.01 per email, and texting beyond 250–2,500 free texts per month incurs per-text charges. The Medspa Aesthetics Bundle runs $468/mo ($421/mo annually). Processing fees start at 2.65% + 15¢ in person and 3.65% + 15¢ online — though Boulevard Offset shifts a 3% fee to clients, dropping your cost to 1%. Hardware is another line item: the Boulevard Duo POS for iPad is required to process payments, with optional cash drawer, scanner, and receipt printer. There's also a sales-model cost: no self-serve checkout, so every plan starts with a demo call. AI Business Sites publishes its full cost structure up front: $1,497 setup and $497/month, with exactly four optional add-ons at fixed prices ($149 Lead Generation, $229 Outreach, $299 Social Content, $199 AI Receptionist), month-to-month, cancellable with 30 days' notice — no per-location fees, no per-message overages, and no required hardware.

What each platform actually does

These products overlap less than the pricing comparison suggests. Boulevard is an operations platform for appointment-based self-care businesses: Precision Scheduling for client self-booking, an all-in-one POS built for beauty and wellness checkout, memberships and autopay, series and packages, loyalty and referral programs, forms and charts, purchase orders, inventory, and advanced reporting — plus clinical extras like EPCS-compliant ePrescribing. It serves 40,000+ professionals and has won Capterra and G2 'Best Value 2025' and Software Advice 'Best Customer Support' recognition. It does not build your website, publish SEO content, or run your marketing presence — it runs the front desk and the books. AI Business Sites is the inverse: a done-for-you web presence and AI back office. The setup delivers an 85+ page custom website with per-service schema markup, Google Business Profile and Search Console configuration, and a CRM with instant lead response. The monthly plan keeps publishing 14+ SEO pieces (blogs, service/location pages, comparisons) plus daily industry news, runs 24/7 chat and browser voice agents from your knowledgebase, handles quotes → jobs → invoices → review requests for field-service businesses, and supports a store, restaurant ordering, bookings, and tickets with Stripe. If your pain is front-desk operations and checkout, Boulevard fits; if it's a website that captures leads, books jobs, and ranks on Google, AI Business Sites fits.

Setup, onboarding, and switching costs

Boulevard's onboarding is white-glove but is a genuine project: after signing up, a dedicated Onboarding Specialist helps create locations, service menus, and staff accounts; Boulevard Academy provides team training before go-live. Data migration is handled by their team, though the company notes only certain data types may be available from a previous solution — client lists and inventory typically transfer, but specifics aren't publicly detailed. You'll also need to purchase the Boulevard Duo POS hardware before processing payments. Funds batch into business days and usually reach your bank after 2 business days. AI Business Sites compresses setup to 7 days: a $500 deposit confirms the build slot, a short questionnaire replaces homework, and the AI pipeline designs, writes, and builds the full 85+ page site, sets up Google presence, and configures the knowledgebase, FAQ bot, CRM, and automations — with client approval before launch and the $997 balance due only after the site is live. Exit terms also differ: Boulevard supports data export with caveats, while AI Business Sites guarantees you own the code, content, data, and domain, pushes the complete React/Next.js site to a GitHub repo in your name, and provides a full database export if you leave — month-to-month with 30 days' notice.

Frequently asked questions

Sources

1. 1.Pricing Tiers & Feature Comparison | Boulevard Inc. — used for: pricing, features
2. 2.Boulevard | Booking and Scheduling Software for Salons, Spas, Medspas — used for: features, reviews
3. 3.Product Features and Add-Ons | Boulevard Features — used for: features
4. 4.Boulevard pricing: plans, fees, add-ons, costs explained — used for: pricing, features
5. 5.AI Business Sites — done-for-you AI business operating system — used for: pricing, features
6. 6.Boulevard pricing — Capterra — used for: pricing
7. 7.Boulevard reviews — Capterra — used for: reviews
8. 8.DreamHost — web hosting platform reference — used for: features